Education, Culture, Art, economy

t is a truth not universally acknowledged, that if you want to throw off any association with Nazi forebears, there is no better place to look than England’s Jane. For in what may be one of the most bizarre cases of image management, a US scholar has found that Jane Austen has been co-opted by the US far right to whitewash its image.

Nicole M Wright, assistant professor of English at the University of Colorado, found thst the author has been invoked by white supremacists online as a symbol of sexual purity who advocated marriage, despite the fact that her heroines never emerge from the altar, and happy marriages are the exception rather than the rule in her work.

Rather than seeing Pride and Prejudice’s Elizabeth Bennet as a feminist icon, or Emma Wood-house in Emma as a challenge to aristocratic entitlement, the far right are holding up both books as examples of how Austen supposedly pioneered their style of conservatism.
and Prejudice] is going to be imposed, again, in an ethnostate, we must behave like gentlemen" Wright also found Austen used as a standard-bearer for a “vanished white traditional culture” and “exception that proves the rule of female inferiority” (because there are so few women in the literary canon).

Neither claim stands up to close examination,Austen’s protagonists express little of the populist boosterism and preoccupation with ethnic heritage that foster an ethnostate"

The scholar was prompted to dig into the far-right devotion to Austen after hearing her misquoted by the disgraced “alt-right" flag-bearer Milo Yiannopoulos in a characteristic diatribe against feminism.Not only did the far right co-opt Austen in support of a mythologised past, but Wright believes the appropriation “also subtly panders to the nostalgia of the Brexiters, with their vision of a better, bygone Britain" .

Fellow Austen scholar Bharat Tandon, is sceptical that Austen’s far-right fans have actually read her books. Citing Ayn Rand, another of the far right’s favourite female writers, he said: “[Austen] would have had Rand for breakfast. That rootsy post-Randian demagoguery that they all follow would have been completely alien to the society Austen chronicled."

According to Tandon, the only character in Austen’s work who could possibly have voted for Donald Trump would be Mrs Norris, Fanny Price’s cruel and snobbish aunt in Mansfield Park. “She’s a nasty, greedy and abusive piece of work,” says Tandon. “Trump would speak to her."

Claire Tomalin, whose biography, Jane Austen: A Life, revealed a woman more radical than her popular image allows, doubts the writer would find anything in common with white supremacists. “ [Austen] loved the poetry of William Cowper, who was opposed to hunting and shooting,” she says.

Trump has yet to tweet his opinion of Austen, but her ascendance to global celebrity in the wake of myriad TV and film adaptations may well have endeared her to him, too.

Danuta Kean

ndia's leading apparel manufacturer, J.G. Hosiery recently unveiled their newTVC for Amul Comfy innerwear starring Ajay Devgan. Conceptualised by Lowe Lintas the ads celebrates the resilience of the Indian masses by introducing a product as tough as them.

With summer fast approaching the objective of the TVC was to shift the focus away from the conventional feature of 'comfort', 'fit' and 'attraction'. The economy segment of innerwear is in the cusp of transformation and is usually considered as a neglected segment or 2nd quality segment, the brands only win the price battles. Durability is what the consumer wants and at a price doing just to his pocket. Amul Comfy products are relatively superior in quality and tend to last longer, boasting around 30% longer life than other competition brands owing to better and more scientific manufacturing processes.

The commercial featuring actor Ajay Devgan and Makarand Deshpande stems from the idea 'yeh fatti nahi, lamba tikti hai
Navinn Seksaria, Director, J.G. Hosiery said, "humor is the best way to get the message across to the consumer, hence all our commercials of Macho and Bodywarmer has been laced with very good humor." He further mentioned that the brand is hopeful regarding the message that the new TVC is sending out and ultimately the products that last long, sells well too.

Talking about his appearance and the product Ajay Devgan said, "I have a lot of International innerwear and when I wore Amul, I felt that it's standard was at par with theirs. And the TVC definietly sets the mood for the brand promise." Commenting on the TVC, Arun Iyer, COO, Lowe Lintas mentioned that horror the agency thought was a very unique concept and would be good to sell and market innerwear using this concept as that would make the idea stick out.

Amul Comfy offers Men's Innerwear, Gym Vest, Bermuda and Kid's Innerwear. All of which will be available across India starting at an attractive price of Rs. 60.

Revolutionizing the Apparel Industry with its distinctive class & designs, Body care International Ltd., the leading manufacturer and supplier ofInfants and Kids innerwear, Thermals, Lounge wear for the complete family has justlaunched a super cool collection for the kids.

ts the Pokemon collection that the brand has brought out to add some style to every kid's wardrobe this summer.

"Since pokemon collection is for kids and every kid today will certainly associate with the well renowned character named "Pokemon”. We are in no doubt that this association will help and encourage us to lead the collection more effectively," commented Mr. Mithun Gupta,

Director, Bodycare International.

Bodycare have the official license to use Pokemon in their kidswear range. Apart from that Bodycare International has recently acquired license of Motu Patlu character and the entire range with this character is almost ready for launch. Bodycare International believes that Character licensing is surely one such trend that
is not going away. "We definitely have high market expectations from this collection as the craze for Pokemon is building in the market because of game launched by Dream Theatre in association with Reliance Jio," mentioned Mr. Mithun Gupta.

Since this range is meant for kids therefore, the brand has kept the colors bright and so as to attract the tiny tots and their parents alike.

The products are body friendly and superbly cute, just the right mix for every kid. The entire range available in a wide size spectrum is also priced affordable and extends with an exclusive panty and vest collection. The collection is priced between Rs. 80 - 120.

DeModa presents summer special collections to flatter the woman in you!

Summer is here, bidding adieu to the old, its time now to bring in the new with the spring summer season.
Glimpses
t's about a fresh feel, it's about renewing the old with a new fervour. And DeModa is ready to bring in the summer with a renewed hope and energy and has a wardrobe full of newness just for you!

T-shirts

DeModa brings a collection of trendsetting, yet comfortable t-shirts to all you stylish chicas out there! Finding the right foot has never been easier. Just browse through their newly launched collection of tees to find your fit. Pick from a wide range of designs to find the ones you love.

Nursing T-shirts

Taking care of your little one and feeling gorgeous and comfortable at the same time is no longer a dream! DeModa presents Nursing T-shirts, a part of our maternity wear range, for all you new moms out there who love to stay in style. These t-shirts are trendy and are made from soft fabrics that let you stay comfortable as you focus on caring for your baby. The t-shirts are specially designed to ensure that feeding your child is accessible and easy.
Maternity Pajamas

Pregnancy is a special time. You find your glow and the anticipation of a baby's laughter and giggles is exciting. But it can also be quite distressing and uncomfortable. To ease your trials, DeModa brings all you expecting mommies out there a range of maternity pajamas available in a variety of designs and colours. The fabric is soft and aims to ease the discomfort to make you feel relaxed and refreshed. Choose from a wide range of trendy designs to add to your wardrobe and spice it up!

Beat the summer heat like Josephine Skriver in Sauvage swimwear campaign
he's best known for strutting her stuff on the Victoria's Secret runway.
But Josephine Skriver swapped lingerie for swimwear as she starred in a sizzling new Sauvage Swimwear campaign.

Designed and manufactured in the USA, high quality standards and attention to detail make the Sauvage collections stand apart.

Luxe-Sauvage is a resort style collection, unique prints featuring luxury cover-ups.

Sauvage is fashion forward, sexy and always glamorous, always on trend, and features gorgeous Swarovski crystals -the best in the world.

Showing off her phenomenal physique, the Danish model, 23, oozed glamour in the sexy shots as she smouldered down the lens.
The Vogue covergirl slipped into a skimpy cobalt bikini that barely contained her ample bust. The bra is accentuated with bold straps and cutouts. Bottom features cut-out sides on the hips, and is available in full or partial back coverage.

• Cutout styling • Removable padding • Ties at neck and back • Available in full or moderate back coverage. • 80% Italian Nylon, 20%Xtra Life Italian Lycra

For a second playful shot, Josephine held a purple water pistol as she modelled a black bikini with a leopard print trim.

Her golden locks were sodden as she swept them over to one side, framing her flawless features and highlighting her heaving chest.

Josephine looked equally as breathtaking in a yellow bandeau bikini and a glittering gold two-piece.

Stephanie Seymour released her own vintage-lingerie line, Raven & Sparrow. She has upped her fashion status beyond supermodel to add lingerie entrepreneur. The former Victoria's Secret model has unveiled the Raven & Sparrow collection at Barneys New.

Seymour's interest in lingerie extended beyond her former career on the catwalk and the supermodel tells us that she keeps an archive of
historical undergarments, many of which inspired the pieces in her range. This collection's colour and fabric palette includes mint green charmeuse and georgette, saffron gold washed silk, champagne blush charmeuse, and our custom floral print.

Their 18-piece lingerie collection will retail from $200 to $950 with the average item retailing between $500 and $600,

Paul said.

Lucy Mecklenburgh Stuns for Boux Avenue's

New Campaign    •
Lucy Olivia Mecklenburgh is an English glamour model, television personality and entrepreneur, Mecklenburgh is probably best known for her self-role in the British reality TV series The Only Way Is Essex.

The 25-year-old flaunted her flawless figure as she modelled Boux Avenue's SS17.

Lucy Mecklenburgh, who looks incredible in Boux Avenue's new campaign, modelling pieces from their SS17 collection. And this pretty little lace set is ourfavourite look of the loti

The non-wired design and triangle cut makes it more comfortable than your average bust-boosting balcony bra, and we
love the scalloped lace edge.

Lucy's toned body is in perfect shape as she raises her arms above her head and sultrily gazes into the camera, while holding three dark red roses.

She also stunned in a simple black highlegged brief and casual bra with flower patterned detailing.